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4 Effective Strategies to Get Backlinks to Your Website

NJ SEO — Mon, 09 Jan 2012 16:03:34 EST

There are many SEO strategies for your small business, but one of the most important components of SEO is getting backlinks to your website.

Backlinks are incoming links to your website. In other words, visitors are linked back to your page from another website on the internet. Backlinks are important because they tell search engines how popular your site is. As a result, your site will rank better over time. However, it’s important to understand that the quality of your backlinks has more weight than the quantity of your backlinks. Your aim should be to get backlinks from people/businesses/organizations with good authority. Without further ado, these are effective

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Black Hat: The Dark Side of SEO

NJ SEO — Tue, 27 Dec 2011 13:33:27 EST

Our JerseySEO articles discuss tips and strategies to make sure your business is practicing good SEO. All of our articles focus on natural strategies for helping your business rank higher on search engine result pages (SERP). But if you’re new to the world of SEO, then it’s important to understand that there are two types: White Hat SEO and Black Hat SEO.

White Hat SEO refers to the ethical practices used in getting your website to rank higher. Some of these natural practices include back linking, creating keyword-rich content and optimizing your pa

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6 Reasons Why Your Site Isn't Ranking on Google

NJ SEO — Fri, 16 Dec 2011 12:28:09 EST

The JerseySEO blog is aimed at giving small businesses tips and strategies to improve their SEO practices. If your business is still having a difficult time ranking on search engine result pages (SERPs), then these are 6 likely reasons that your business isn’t ranking:

Your keywords are too competitive: Ranking for highly competitive keywords is very hard to accomplish in the SEO game – especially if your site isn’t getting some reputabl

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Twitter SEO Tips and Strategies That Will Help Your Business' Rankings

NJ SEO — Tue, 29 Nov 2011 17:08:21 EST

It’s no secret. Facebook and Twitter have substantial marketing power for your small business. But have you ever thought about how these social networking platforms could help you rank on SERPs (Search Engine Result Pages)? Sure, having a website that practices strong SEO strategies will help your business rank well on Google, but Google also crawls your businesses social media pages.

We took a look at ways your business can Twitter SEO Tips and Strategies That Will Help Your Business' Rankings

Search Engine Optimization Strategies for Your Small Business

NJ SEO — Wed, 16 Nov 2011 16:15:25 EST

As a small business, owners are always looking for new and effective ways to reach their marketing goals. No matter the strategy, the idea is to turn your small business into a bigger business by increasing awareness as much as it can. A great technique that may be foreign to many small businesses is search engine optimization. If your business is not practicing search engine optimization in your current marketing efforts, then it’s safe to say your small business isn’t reaching its full potential.

Why is search engine optimization important to your small business?

Search Engine Optimization Strategies for Your Small Business

3 Great Ways to Increase Traffic through Facebook SEO

NJ SEO — Thu, 20 Oct 2011 09:43:12 EST

Optimizing your website is no longer the only way to achieve top Google rankings for your website. Facebook currently tops the charts as the second most popular website in the world, only surpassed by Google, giving any brand on Facebook a head start on ranking well. Now the only thing left to do is ensure your Facebook page is optimized for search engines through SEO.You can read the full store at New Jersey SEO Company 3 Great Ways to Increase Traffic through Facebook SEO

Google Testing Out Infinite Scroll; Will it Make the Switch? And How Would it Affect SEO?

NJ SEO — Mon, 19 Sep 2011 12:21:54 EST

Facebook has it. Twitter has it. Heck, even Google Images has it. Yet, as of today, Google’s web search still does not have it: an infinite scroll feature. Users searching on Google still have to click to navigate from page one to page two to page three to page 500 of results. The end of this system, however, may be near.

Last month, Google confirmed that it is indeed testing out the infinite scroll feature. In this new system, the word Google with ten O’s would be replaced by a button that simply says “show more results.” The picture below illustrates this design. It is a simple concept that would make things easier for viewers: no more clicking back and forward, just simple scrolling up and down.

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Google Acquires Zagat; What Will it Mean?

NJ SEO — Mon, 12 Sep 2011 14:47:46 EST

Last week, Google purchased Zagat, the trusted restaurant-review company started over 30 years ago, for $125 million. What will this mean for Google? Well, a lot, really. Let’s take a look.

Original Content

This purchase enters Google into a world that it had previously never dealt in: the creation of original content. Up until now, Google has simply aggregated already-existing content on the web. Now, with its purchase of Zagat, Google will likely have its own reviews website with its own reviews. Zagat’s format, which Google figures to keep, features in-house reviews at the top of restaurant pages and user reviews below. Google will be responsible for these

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How Important is SEO for Facebook Fan Pages?

NJ SEO — Thu, 01 Sep 2011 15:23:50 EST

Nowadays, virtually every business, restaurant, band, or any other sort of organization has its own Facebook Fan Page (and if your organization doesn’t, go make one, build it up, and then come back to this article). The goal of the Facebook Fan Page, of course, is to generate as much traffic as possible. But where exactly does that traffic come from? Does it come mostly from within Facebook, or from external locations? One might also wonder about search engines; if a good deal of Facebook Fan Page traffic comes from Google, Yahoo, and the like, then using search optimization tactics for your page would certainly be a good idea.

Thankfully, a recent study has been conducted that can shed light on some of these questions and ponderings. The survey was conducted by You can read the full store at New Jersey SEO Company How Important is SEO for Facebook Fan Pages?

Social Media's Effect on the 2012 Presidential Election

NJ SEO — Wed, 17 Aug 2011 16:05:03 EST

2012 presidential hopefuls may have differing opinions on most issues, but there’s at least one thing they can all agree on: the importance of social media to their campaign.

Already, presidential candidates for next year’s election have put social media to use. President Obama announced his reelection campaign with a digital video. Mitt Romney announced his candidacy via Twitter. Tim Pawlenty, who has since dropped out, announced his intentions to run on Facebook. And with the election still fifteen months away, we’re just getting started.

President Obama’s 2008 victory has been largely attributed to his success in the onl

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The Effect of Google+ on Search Engine Optimization

NJ SEO — Fri, 05 Aug 2011 14:23:44 EST

Google+, Google’s new social network, has grown at a historic rate in its first month. Will it stick around and have a lasting impact on the world of social networking? The answer is very much up-in-the-air. But one entity it has already tangibly affected is search engine optimization. And quickly, a negative side of this effect is emerging.

One facet of Google+ is the “+1” button, similar to Facebook’s “Like” button. When users click the +1 for an article, video, etc, that content is then posted to his or her Google+ profile. For users signed into Google, there is now a +1 button that appears next

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Rutgers University Now Offers Online SEO Course

NJ SEO — Fri, 29 Jul 2011 12:22:40 EST

Looking to take a class on SEO, but too busy to attend in-person sessions? You’re in luck.

Last week, Rutgers University announced that it will be offering an Online Mini-MBA: Search Engine Optimization Program that will run from October 3 to December 1. The ten-week online course will be taught by multiple faculty members who are experts on the topic.

“This online program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales,” according to the Rutgers website. “It is also appropriate for individuals seeking to

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How to Successfully Market your Band on Facebook

NJ SEO — Mon, 18 Jul 2011 13:46:02 EST

How to Successfully Market your Band on Facebook

With Facebook’s unwavering rise and Myspace’s imminent death, it is now more important than ever for musical artists to establish themselves on Facebook. A thriving Facebook Fan Page for bands means new fans and new listens every day. Here’s how to market your band on Facebook.

Stay (Inter)Active

A major function of your Facebook Fan Page is to keep your fans informed. Let them know h

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Survey Says that Small Business Social Media Has Doubled

NJ SEO — Tue, 21 Jun 2011 14:21:20 EST

In a 2011 survey completed by Citibank, 36% of small business owners that were polled stated that they were using social networking sites to promote their business. This is more than double of the 19% that were engaging in social media a year ago. Social Marketing will surely be growing at a faster pace by 2012. Especially with the current mobile shift, social media networking for small businesses will be a necessity.

In a report carried out by the Small Business Success Index™ (SBSI), it was found that one out of five small business owners are actively using social media strategies to engage customers and expand their market.

The same report found the following in social media sources and usage:

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The Next Big Thing in SEO: Mobile Searches

NJ SEO — Fri, 27 May 2011 15:23:24 EST

According to Google, by the end of 2010, 50% of Americans owned a smartphone. With new Android devices and the iPhone 5 release coming later this year, that number is only estimated to grow. In another study from Google, 5,000 smartphone users were polled. The recent results were able to qualify the actions taken by users after a mobile search. Based on the study, it seems as though the next frontier for marketers will be on mobile platforms.

You can read the full store at New Jersey SEO Company The Next Big Thing in SEO: Mobile Searches

How To Ensure Small Business Success in NJ with SEO

NJ SEO — Fri, 29 Apr 2011 13:38:28 EST

Are you a small business owner in NJ? There is a marketing strategy that many businesses still haven't tapped. That strategy is search engine optimization, or SEO. Optimizing your website is low-cost in comparison to advertising campaigns and can provide your business with a high ROI. SEO though is not a quick fix, there are a variety of components that all contribute to optimizing your website.

A business without a website almost seems blasphemous in this information age. The average consumer looks to the Internet and search engines for all their inquiries. The common response now to unanswered questions is, "Google it!" So how do you make your website standout? The ke

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5 eMarketing Tips for Your Small Business

NJ SEO — Fri, 08 Apr 2011 14:56:23 EST

In this economy every small business should leverage their resources to the best of their ability. An extremely cost effective and useful tool is email marketing. An email marketing effort can cater to your brand and business goals. There are a variety of factors that can affect your business' email marketing strategies. But whether how large or miniscule, general or specific your message and reach can become, there are a few tips that all forms of email marketing should follow.

Develop your Brand
Small businesses may not have the same resources or funds as large corporations but they do have the benefit of a more personal relationship with their customer. Building a customer database can start with emails and names and grow to more detailed information. In this particular situation, the larger your email contacts gro

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Increase Web Traffic for Your Business

NJ SEO — Fri, 25 Mar 2011 15:15:17 EST

Websites are important for businesses today because everyone is connected and by connected I mean online. Whether it is on a Blackberry, Smartphone, PC, or iPad, we are all someone how connected to the internet. The only problem is that there are millions of websites to choose from online. The question then is how do you get your businesses website to stand out among the competition? This can be tricky but the key to website traffic success is SEO.

What is SEO? SEO stands for Search Engine Optimization, an essential ingredient to any successful website. SEO is the process of optimizing content on the page so that it is properly structured to be crawled and indexed by the search engines. SEO will be a big part in getting your website to the top of the You can read the full store at New Jersey SEO Company Increase Web Traffic for Your Business

Location Based Marketing for Restaurants

NJ SEO — Fri, 18 Feb 2011 12:15:03 EST

Location based marketing is the next level in social media marketing. If your business is not on Foursquare, Facebook Places, Twitter, or even a site called Gowalla then you're not marketing your business properly. These social networking sites now have features called "Checking in" that allow businesses and consumers to connect on a different level.

For example, people are not only going to a restaurant but they are "checking in" via their mobile phone. Once they click

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Twitter SEO: Simple Tips to Improve Your Twitter SEO

NJ SEO — Fri, 28 Jan 2011 14:20:40 EST

Twitter is becoming just as prevalent as Facebook when it comes to the Social Networking and the Social Media world. Twitter can help your site with SEO in many different ways. SEO is essential to a successful business. Not only can twitter help promote your product, service, or website, but it can assist in getting higher on the SERP.

Here are the simple steps you can take to improve SEO for your Twitter.

1.Make sure you have created a good Twitter handle

A twitter handle, which is basically the user name that is chosen when first signing up, is important. Make sure that your twitter handle is related to your business, company, product you're selling. Basically make sure that your user name relates to the reason you started twitter in the first place. This will make your name searchable. Be sure to keep it sh

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How to Increase Sales for your NJ Small Business through SEO

NJ SEO — Thu, 30 Sep 2010 14:28:08 EST

Increases sales and traffic to a small business owner's website has become a big topic of discussion. Small business owners need to have a business plan that involves marketing their company through the web. Whether they are able to do search engine optimization by themselves or if they out-source it to a company, this is a vital step in their company succeeding.

4 Simple Steps in Optimizing a Webpage:

Page Title - Each page should have its own title and description so that the search engines can know what it is about.
Body Content - The information that is published on the website needs to be well written, in which keywords c
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Using Facebook to Market Car Dealerships

NJ SEO — Mon, 16 Aug 2010 12:05:33 EST

Car dealerships are a dime a dozen as they outline the many major highways and roads of New Jersey. You may have a reliable business with decent sales, but it seems that with the abundance of similar establishments, it might be difficult to stand out in the competitive world of car sales. However, there are marketing tactics and strategies that car dealerships should certainly consider, in order to stand out among the rest.

The Power of Social Networking

Taking advantage of social networking is essential for all businesses and also, one of the many steps necessary in generating higher SEO rankings. Through its growing popularity, it has

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Another Lesson in Social Media SEO- 5 Ways to Improve Your SEO Via Facebook

NJ SEO — Fri, 25 Jun 2010 14:44:16 EST

We all know how important Facebook has become to any good marketing strategy, but just like with Twitter's platform, once you've started posting, how do you drive users to view your information? Below are five easy ways to improve Facebook SEO today!

1.Consistency
It's so tempting to change your Facebook name to whatever people are referring you as, but let's save name changes for rock stars like Prince and Sean P. Combs, when it comes to business pages, it's best to pick one name and stick with it. This makes

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Twitter Tenacity- 5 Tips for more visible tweets

NJ SEO — Mon, 21 Jun 2010 16:41:21 EST

If it's been said once it's been said a thousand times, the use of social media sites like Twitter is an essential part of successful internet marketing. However, once you've joined the social media brigade, how do you make users read what you're posting? Below are five great tips for diligence on Twitter, that will immediately improve your Twitter SEO.

1.Choose Wisely
Your username or handle is often times the first thing users see when stumbling upon your Twitter account. Make sure your handle accurately and obviously conveys that it belongs to your brand, while still being short enough to be

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Search Engine Optimization 101: a Quick Lesson

Eric Johnson — Tue, 15 Jun 2010 16:45:38 EST

Each and every website could always use a little more SEO. It is the way to secure a good spot in search engines through high rankings. SEO is comprised of two main categories, on page and off page which are broken down into many sub categories. When using the write formula for each it will complete your page and get you to where you want to be listed in google.

On Page (Content)SEO:

Title Tags- These are located in the code of each page of the website and displayed at the top portion of the browser window. The first 70 characters are crucial, as this is what will get indexed in the search engines. Having title tags with proper keywords that relate to the content on the
You can read the full store at New Jersey SEO Company Search Engine Optimization 101: a Quick Lesson