What is Search Engine Optimization? A Simple Explanation of SEO

By Eric Johnson (303 words)
Posted in New Jersey SEO on April 18, 2010

There are (5) comments permalink

What is SEO?

To a lot of people, search engine optimization sounds a lot more complicated than it actually is. Search engine optimization, or SEO for short, is basically getting your website to the top of the search engine results list so that potential clients can find you. Search engine optimization is the process of making web pages readable by search engines. This is done by emphasizing important keywords and phrases that relate to the content of your site.

As a New Jersey business owner, you want to give people the power to find your company, with the click of a button. You want them to have access to all of the products and services your company has to offer, so that when they are in need, your company is there to help. That's where search engine optimization comes in.

If your website is optimized correctly, customers will be able to search and find you, therefore increasing your website's traffic and sales.

Take a moment to think about it- When you are searching for something online, you expect to find the answer within the first few pages of the search engine results list. If you don't find what you are looking for- do you scroll through the hundreds and thousands of web page results that come up? No. Most people don't have the time or patience for that.

When we are looking for something, we want to find the answer quickly and easily. So if your website is search engine optimized, the success of your company instantly increases because customers will see you. People need to be aware of your company and optimizing your website is a great way to bring on that awareness because it enables you to become visible to search engines.

For more information on the benefits of SEO, contact New Jersey SEO.

 

Comments (5)

John posted on: April 18, 2010

Eric,

Thanks for the post, I completely agree, this is a great overall of SEO. I like your approach to the topic.

Maria posted on: April 18, 2010

I've been looking for a local New Jersey SEO company to help me optimize my site. I just found Jersey SEO through Google. I will be contacting you shortly.

Sarah posted on: April 19, 2010

Eric, i run a small online garden store. We found our niche to be new jersey garden tomato plants. You would not believe the demand for tomato plants outside of NJ. The local search engine optimization we did for this term helped us completely. Just goes to show you if you know what the customer is searching for you, you can definitely capitalize.

Julie posted on: April 21, 2010

i randomly came across this website and am so glad i did. This blog post about what search engine optimization actually is has been very helpful in putting seo in to perspctive. thanks erik! I'm bookmarking this so I can come back when i need to

Julie posted on: April 21, 2010

i randomly came across this website and am so glad i did. This blog post about what search engine optimization actually is has been very helpful in putting seo in to perspctive. thanks erik! I'm bookmarking this so I can come back when i need to

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