It’s no secret. Facebook and Twitter have substantial marketing power for your small business. But have you ever thought about how these social networking platforms could help you rank on SERPs (Search Engine Result Pages)? Sure, having a website that practices strong SEO strategies will help your business rank well on Google, but Google also crawls your businesses social media pages.
We took a look at ways your business can increase traffic through Facebook SEO, but what about tips on improving your Twitter SEO? If your business already practices good on-site SEO, then these tips should come easy to your business. The key to optimizing your Twitter profile is to optimize it the way you would your business’ website. Therefore, if your business is on Twitter, you will benefit from some of these Twitter SEO tips and strategies:
Choose a relative Twitter handle: This is one of the most basic yet important factors of Twitter SEO. Your handle (username) should be your business or service’s name. Keep it consistent on all platforms. Your Twitter handle is what is shown in the SERP URL and the beginning of your tweets. If you can, simply make it the name of your business for ease of discovery.
Completely fill out your profile and bio: Similar to your website’s meta description, your bio will help customers find what they are looking for on search engines. Although meta descriptions aren’t a ranking factor for search engines, a good meta description will make the difference on whether or not someone will click on your link. Think about what keywords people will use to find your business and then put some of those valuable keywords in your meta description.
Also make sure your business has a profile picture as spam accounts tend to not have a profile picture (Google doesn’t like that). Including a link to your homepage is definitely a smart idea. It won’t help your Twitter SEO, but it will bring traffic to your site.
Do not protect your tweets: There is an option on Twitter that allows users to protect their tweets. This means someone has to be accepted as one of your followers before they can see your tweets. How is Google supposed to value your tweets if it cannot see them? Good Twitter SEO practice begins with making sure your tweets are public.
Use valuable keywords in your tweets: Just like any blog content your website produces, Twitter SEO benefits from valuable keywords. Your blog headlines should utilize valuable keywords in the titles. This same practice goes for tweets. Your business should always optimize tweets for keywords your business wants to rank for. To find keywords to rank for, try using Google’s Keyword Tool.
Use hashtags in your tweets: Hashtags act as keywords for your tweets. They begin with pound (#) signs and they help people on Twitter find what they are looking for. If you’re a bakery and you are tweeting about a new apple pie recipe you’ve created, good hashtags may be ‘#recipes’ or ‘#desserts’ – this ensures that your tweet shows up when users search for recipes or desserts on Twitter. Why is this important? It gives users the chance to see your tweets and betters your chances of getting retweeted.
Get as many retweets as possible: The name of the game in Twitter SEO is authority. A retweet occurs when users find your tweet valuable enough to share with other followers. This is important because search engines LOVE authority. Build as many relationships as you can with other users and try to get your tweets retweeted by influential people. Building your authority on Twitter will certainly help your rankings on the major search engines.
Include links in your tweets: Search engines crawl your business’ webpages and links show them where to go. Creating back links is good Twitter SEO practice. When including links to your website make sure you use a URL shortener to allow optimal space for retweeting. Don’t forget, your tweets are limited to 140 characters including your Twitter handle, so your business will want to shorten your URLs. A good URL shortener is Bit.ly. Bit.ly truncates your link but it still gets properly indexed by Google. It also has analytical features that let your business track the number of clicks on a specific link.
Get started optimizing your Twitter page with these Twitter SEO tips and strategies. Have another great tip to add? Please share below!