Search engine optimization is one of the most important aspects of any online marketing campaign. When done correctly, this type of marketing can help you attract a large number of customers to your business' website. However, it's important to use proper SEO techniques because outdated, incorrect or unethical SEO can get you banned from search engines or even land you in legal trouble. When hiring an SEO firm, watch out for these red flags:
The Service Guarantees A Particular Rank
Although proper SEO techniques can help propel your website to near the top of search engine results, there is no way to guarantee that it will be listed in any particular space. Search engine algorithms rely on multiple factors that it is impossible to predict where on the first page your site will be listed. In addition, the same site may be listed in different places on different users' computers. Thus, if a SEO company claims to be able to place your site in a particular place on search engines, they are not being honest with you.
SEO is a process that takes time. You can't post a website today and expect it to be ranked highly tomorrow; search engines rank your site over the course of weeks. In addition, engines re-rank your site periodically, looking for new evidence that is relevant. So if an SEO agency promises to get you instant or near-instant results, be wary of that company.
Massive Link Building Campaigns
Be careful of SEO companies whose main strategy is link building. This technique is bad idea for several reasons. Many such companies purchase links from disreputable sources such as porn sites or sites promoting illegal activity. Association with these sites can get you banned from search engines, harm your reputation or even get you into legal trouble. Google's current algorithms penalize users who have too many links, especially links to irrelevant content. By using irrelevant links, customers will be turned off from your site.
Free Trial Offers
Free trials are a bad idea because once a company has access to your website; it can change it in any way it wants. An unethical SEO company can install malware onto your site or otherwise damage it. It can install scripts that redirect customers to a different site or add spammy links and pages. Even if you cancel the service, the damage may be difficult to undo, and you'll have to change all your passwords to keep the company out. Only give your information to a company you trust.
In order to protect your website and company from poor SEO practices, watch for some of the red flags listed above. Follow your intuition; if something seems wrong with a SEO company, chances are there is. If you’re looking for a reliable SEO agency who can work with you to accomplish your goals, contact JerseySEO today!