Nowadays, virtually every business, restaurant, band, or any other sort of organization has its own Facebook Fan Page (and if your organization doesn’t, go make one, build it up, and then come back to this article). The goal of the Facebook Fan Page, of course, is to generate as much traffic as possible. But where exactly does that traffic come from? Does it come mostly from within Facebook, or from external locations? One might also wonder about search engines; if a good deal of Facebook Fan Page traffic comes from Google, Yahoo, and the like, then using search optimization tactics for your page would certainly be a good idea.
Thankfully, a recent study has been conducted that can shed light on some of these questions and ponderings. The survey was conducted by PageLever, a Facebook analytics company. PageLever looked at 1,000 Fan Pages from January to June of 2011 to see how much of their traffic came from search engines. Take a look at the image below to see the results.
The results are fairly striking. 37.08% of all external traffic (visits to your page when the prior page the viewer was on was not Facebook) comes from search engines, with 27.57% of that coming from Google alone. This isn’t much of a surprise, as Google is such a dominating force in the search engine world; even Bing, which is an official partner of Facebook, is only able to claim responsibility for 2.3% of external traffic.
So what does this mean? Well, simply, it means that you should strongly consider using search engine optimization techniques for your Facebook Fan Page. 37.08% is not an off-the-charts number, but it is certainly significant enough to mean that search engine referrals can strongly affect your overall traffic. So be smart, and optimize your Facebook Fan Page. You won’t regret it.
Questions about how to use search engine optimization? Check out these SEO tips from Hudson Horizons. And for more SEO news, please visit the Hudson Horizons Blog.