Everyone uses Google Analytics to find out who is visiting their site and when, so you're in good company. However, not everyone uses Google Analytics to its full potential. If you put the effort into creating and optimizing landing pages and responding to the latest trends, these tips and tricks will help you get the most out of your experience with Google Analytics.
It's your own site, which means that you spend a lot of time on it. You might have an entire team of people working on your website to help increase Google Analytics data. Fortunately for you, Google provides an option to ignore IP addresses and exclude them from the reports. You can do so from "Admin > Filters > Add Filter".
Tip: You cannot undo filters like this, so you may want to keep a raw copy of your website profile if you ever wish to undo the filter.
Pay Attention to Changes
Wouldn't it be nice if you could receive an alert whenever your website sees a spike in traffic from a post gone viral? On the other hand, would you be able to breathe new life on your website if a specific day sees especially low visitor counts? Google Analytics makes this possible with custom alerts, which you can add in "Assets > Custom Alerts". Different options exist, but you can quickly create an alert for traffic changes based on percentage for example.
Enhance Your Landing Pages
Google Analytics can help you identify which of your landing pages are doing well and where there is room for improvement. Simply log on, select "Content > Site Content > Landing Pages." From here, you'll be able to see how much time your visitors spend on landing pages and bounce rate, among other data. Compare landing pages with high bounce rates to those with low bounce rates. Change wording, check for broken links and trust Google's Pagevalue estimate as a guide.
Google's gotten pretty good at determining where your visitors are coming from and how they're accessing your site, which is important because so many people browse from their smartphones or tablets these days. You don't have to do anything to view mobile data in Analytics. Just go to "Audience > Mobile > Devices" to view the data. Google even includes a handy scorecard, which rates your website's performance on mobile browsers.
Where Are They Clicking?
So your eCommerce website has a few categories but you want to know what customers are actually clicking? Google Analytics to the rescue! In-page analytics tells you exactly that information, which you can use to shift focus to popular content or pages and remove links that are bogging down your site. Access In-page analytics from "Traffic Sources > Content > In-Page Analytics". If a link does particularly well, promote it from your social network or in your email newsletter!