An In Depth Look: What is SEO?

By NJ SEO (446 words)
Posted in On Page SEO on November 2, 2011

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{#/pub/images/comprehensivesemservices.jpg}Are you taking your business to the next level with Internet marketing and SEM? Before you look into PPC, SEO companies and digital marketing firms, learn the components and factors that affect SEO. Here is a glimpse into the world of search engine optimization and how it affects your business.

To the unfamiliar, SEO might as well be written in a foreign language. But once you get a better understanding, you will be able to collaborate with professionals to build the best SEO plan for you and your business.

The holy trinity of Internet marketing is SEO, PPC, and social media marketing. Today we will be learning about what SEO is and why it should matter to the growth of your business.

SEO is the acronym for search engine optimization and how search engines determine and assign rankings to websites.

The factors that affect those rankings are:

  • On Page SEO

This is controlled by the developers and site managers. If you are creating a site or hiring an SEO company to build a website for you, the factors in this site can be optimized for improved rankings on search engines like Google.

  • Off Page SEO

This type of SEO is unfortunately out of your control. Search engines understood that provide the most reliable results, depending on information solely from the source is not enough. Search engines crawl mentions of your brand or website through the Internet to apply points to your ranking.

  • Content

Relevant and quality site content is important. Avoid duplicate content because that will negatively affect your ranking.

  • Keywords

Let’s say you have three people conducting a search on Google, though all three may be searching for the same thing, they may enter different searches into the tool bar. For example, you want your site to be indexed for “vacations,” keyword searches for “trips,” “travel,” and “cruises” are all relevant keywords as well and will help your site’s SEO.

  • HTML Code

The title tags and Meta Data can be managed in the backend of your site. Search engines will crawl through these. Always remember too that each page of your site should have one header or H1 tag assigned to content, usually it is the title of the page.

  • Trust

Your site can be blocked or pushed down in ranking due to black hat SEO or spam.

Hopefully this will help you in your steps towards an SEO friendly website.

{#/pub/images/SearchEngineLandPeriodicTableofSEOlarge.png}(Click to enlarge SEM Period Table)

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