While there are numerous tactics for boosting Search Engine Optimization, social bookmarking is a simple, yet effective technique. The concept of social bookmarking revolves around saving Internet content onto websites like Digg and Stumbleupon and other social sites. Rather than saving content onto your private web browser, it is stored online where it can be shared with others. Let's now discuss how social bookmarking can improve your website's SEO and some tips for getting the most out of it.
In order to get started, you must first create accounts on one or more popular social bookmarking sites. As previously mentioned, Digg and Stumbleupon are two of the more widely used websites. Besides these, there are numerous others including Reddit, Del.icio.us, Blinklist, Furl, Diigo, and the list goes on. Once you have an account set up, you simply post content from your website. Whenever you do this, it's important to properly tag each piece of content. Doing so will help relevant social bookmarking users find your content and should help search engines index it as well. Generally, this means using anywhere from five to ten tags that accurately describe what your content is about without going overboard and spamming.
Placing your content on social bookmarking websites is beneficial for two main reasons. The first is the direct traffic you can bring to your website. This comes from users who explore social bookmarking sites that are interested in your particular niche. While the amount of direct traffic you receive may not be overwhelming, it can add up and is great for diversifying your traffic sources. The second and more important reason is the SEO boost your website should get. Every time you post a piece of content to a social bookmarking site, it acts as a backlink that points to your website. As a result, this lets search engines know that your website has value and should help you increase your page ranking on Google and other search engines.
While only a few backlinks from social bookmarking sites won't do that much, an extensive SEO campaign can be extremely beneficial. To maximize effectiveness, there are several tips that should be followed. First off, it's smart to diversify the social bookmarking sites you use. While posting to only one site will have a minimal effect, posting to several can have a significant effect. This way you can increase both your exposure and your backlink juice. It's also smart to choose websites with relatively high page rankings. For example, Stumbleupon is a trusted site with a page ranking of 8. This means that it's in good standing with Google and should be effective for helping your SEO.
Along with this, you need to make sure that everything you post is of high quality and provides value for users. In order to build a following, it's important to post content that's worth sharing and that will make users want to come back. By providing quality content, you can boost your SEO even more when users share it with their friends and followers. Otherwise, low quality content won't help you very much and not many people will want to follow you.