If you are a business with a website in New Jersey and are trying to increase traffic to your website, SEO is what you are looking for. The following are five basic SEO techniques to optimize your New Jersey website.
1. Keyword Optimization
Keywords are a crucial component of local search engine optimization. People search for websites with search engines by typing in one or more keywords to describe what they are trying to find. Then search engine then spiders those keywords through their databases to find sites with the keywords the user is searching for. Therefore, by maximizing your site's content with appropriate keywords is critical to obtaining a decent page ranking. To get a better idea of what keywords your website should be optimizing, there are plenty of free sites out there that analyze will your site's keywords. I've found these sites to be very useful:
2. On-Page Text Optimization
Now that we've briefly discussed keywords, we must discuss on-page text optimization. First, let's start with keywords. In the body text of your website, you should mention each of your keywords about one to three times per appropriate page (note: excessive use of keywords can get you black listed from search engines!)
You also want to optimize Meta data within your New Jersey website's coding. Again, utilize appropriate keywords, but also optimize for location (i.e. NJ, New Jersey, Bergen County, Saddle Brook, etc.).
Another good idea is to list your company's address within the footer of each page of your NJ website. This way, when search engines crawl your site, each page will be optimized for local searches.
Search Engine Submission
It's extremely important that you submit your site to ALL the major search engines so your New Jersey website can be indexed and crawled. Without doing this necessary step, your website will not show up in any searches.
Not sure what this means? Contact JerseySEO.
3. Submit Your NJ Site to Search Engine Local Listings
This is very simple and self explainatory. Submit your site to local listings to make sure your NJ business website is listed in maps, local searches, etc. Submit your website information to:
- Yahoo Local
- Google Local
- Bing Local
- Ask City
4. New Jersey's Local Directory Submission
Another significant step to optimizing local Jersey SEO is to submit your site to NJ's local business directories. This will not only allow people to find your site through these local NJ directories, the inbound link to your website also increases your site's SEO. Here are a few local business directories for New Jersey:
5. Local Social Media Networking
Use sites like Facebook, Linked In, Twitter, MySpace, etc. by creating a profile for your company. It is a simple and fun way to connect locally with clients, potential clients, and other professional connections on a massively popular platform. Another great tool for localizing your social networking is Twellow, the twitter yellow pages.