There are many SEO strategies for your small business, but one of the most important components of SEO is getting backlinks to your website.
Backlinks are incoming links to your website. In other words, visitors are linked back to your page from another website on the internet. Backlinks are important because they tell search engines how popular your site is. As a result, your site will rank better over time. However, it’s important to understand that the quality of your backlinks has more weight than the quantity of your backlinks. Your aim should be to get backlinks from people/businesses/organizations with good authority. Without further ado, these are effective practices forbuilding backlinks:
If you are already knowledgeable about a topic, you may want to consider guest blogging. If you’re an architect with your own website, it will be beneficial to guest blog for an architecture blog. If you’re lucky enough to blog as a guest, you can include a link to your homepage in your article. Guest blogging is an effective way to acquire backlinks.
Free news and PR distribution
Crafting press releases and submitting them to PR distribution sites are another way to get backlinks. Write an article about a new product, service or partnership that involves your business and submit it to a distribution site such as PR-Inside.com. Most of these sites are free and they will let you include 1-2 links.
Social bookmarking allows viewers to read interesting content and save it for later. Such content is even shared if valuable enough. Your website can create backlinks by submitting links to social bookmarking sites such as Digg, Delicious and Reddit. These sites have a good reputation with search engines and as a result, your submitted links will seem credible. Also, the sharing power of these social bookmarking sites will give your site a little more traffic.
Engage in forums
It’s certainly worth your time to find the top forums dedicated to your industry and then engaging in the conversations. If someone has a question, do your best to provide an answer, or at least offer a solution to find the answer. Make sure your signature contains a link to your website. Not only will you be able to establish credibility, but you also have the chance to create backlinks by engaging in forums.
These are all effective strategies for getting backlinks to your website, but a bonus way to create backlinks is to simply create great content. This strategy is often overlooked. By creating great content, users will be inclined to share that content – especially if it solves a problem or piques an interest.