Optimizing your website is no longer the only way to achieve top Google rankings for your website. Facebook currently tops the charts as the second most popular website in the world, only surpassed by Google, giving any brand on Facebook a head start on ranking well. Now the only thing left to do is ensure your Facebook page is optimized for search engines through SEO.
1) Optimize your fan page updates
Google, Bing and other search engines will pick up- and index- your Facebook fan page updates. It’s important to optimize each status update with keyword rich content and links back to your website for maximum exposure.
2)Don’t hide from the search engines with “fan-only” content
While it’s great to reward loyalty with fan-exclusive content, fan-gated tabs can’t be seen by search engines. Make sure key content is accessible to fans, non-fans and search engines alike by keeping important company information, keywords and related items openly available to the public.
3) Position SEO-Rich Text in the Right Location
While your company’s creative graphics and images may look pretty, search engines definitely won’t appreciate them as much as your target audience. Search engines crawl through content on the web and if yours is hidden within images you can guarantee it won’t be understandable. Make sure your SEO-rich message is not hidden inside of an image since it won’t be indexable there. Instead, put this information in your info and about section.
IF you have your own Facebook optimizing tips feel free to share them below!