New Jersey SEO Company

New Jersey Search Engine Optimization

Search engine optimization, or SEO, is a critical component to the success of all websites, especially on a local and statewide New Jersey level. SEO, in the most basic sense, is the process of optimizing the content and structure of a website in order for the site to be indexed by search engines, i.e. Google, Yahoo, Ask, etc.
Why Search Engine Optimization is Crucial to the Success of a Website1-SERP.jpg

Hundreds of millions of people use search engines as their sole means of Internet research. Generally, when people use a search engine, they type in several keywords to describe what they are looking for and the search engine then pulls up thousands, millions, or even billions of results based on the keywords searched.

Of these results, 80% of people don't look beyond the first page of the search results! Therefore, having your website ranked near the top of the results page on Google and other search engines is essential to the success of a website.

Local Search Engine Optimization vs. National Search Engine Optimization

With Internet marketing, there is a big difference between local SEO and national SEO campaigns. For instance, marketing a local New Jersey pizzeria on a national SEO scale would hardly make sense. The same goes for other small and midsized businesses in New Jersey, as geo-targeted, local search engine marketing campaigns are much more conducive to generating results.

Most local SMBs are unaware of the need for a local SEO campaign. As more small to midsized businesses see the need for an online marketing strategy, competition for online visibility is intense. As a result, the need for a comprehensive SEO and Internet marketing strategy is crucial to the success of local business websites in New Jersey.

What can Search Engine Optimization do for your New Jersey based Website?

Optimizing your local website can considerably improve your page ranking in the major search engines. There are dozens of ways to approach local SEO and some will be more effective than others. But, no matter what kind of website you have, Search Engine Optimization must performed rigorously and consistently in order to see positive results in search engine rankings, increased website traffic, and increased website sales.

On Page Optimization
On page SEO involves the text and content you choose to include in your web pages. Decisions regarding content are among the most important you will make during the website development process.
The content, keywords, and titles included in your page determine its success with the search engines. By having strong on page SEO, you enable users to find you easily when searching your topical area. By focusing on giving your page efficient on page optimization, Hudson Horizons increases your company's visibility and exposure.

Off Page Optimization
Off page Search Engine optimization is also vital to the ranking of your page in the search engines. Off page SEO involves other sites linking to text or content on your site. This gives your page authority on its topical matter and will help it be successful in the search engines. The experts at Hudson Horizons can help your company build strong content that is sure to increase your off page SEO and referencing by other sites.